Privacy policy
Last updated: October 22, 2025
At Rubeena Ameen, your trust is as important as the elegance we create. This Privacy
Policy explains how we carefully collect, use, and safeguard your personal information in
line with UAE law and global best practices.
Information We Collect
• When you shop with us or interact with our website, we may collect details such as your
name, contact information, shipping address, and secure payment data.
• We also use analytics tools (Meta Pixel, Google Analytics 4) to enhance your shopping
experience and personalize recommendations.
• Other information may include device details (IP address, browser version) and your
communication preferences.
Automated Tracking & Analytics
• To continually improve your journey, we use trusted tools to analyze visits and
preferences.
• These may track website visits, clicks, and events. Data is processed consistently with
UAE law.
• You can manage cookies and advertising preferences anytime in your browser settings.
Legal Basis & Local Compliance
• All data is handled lawfully, fairly, and transparently, in compliance with the UAE
Personal Data Protection Law (Federal Law No. 45 of 2021).
• Data is processed with your consent for order fulfillment, customer service, and
marketing purposes.
• While data may be stored or processed outside the UAE (e.g., on Shopify’s servers),
safeguards are in place to ensure protection.
How We Use Your Information
• To fulfill orders, process payments, and deliver products.
• To personalize your shopping experience and recommend products.
• For customer support and account management.
• For analytics and advertising, in anonymized or aggregated form where possible.
• To comply with applicable UAE laws and respond to legal requests.
How We Share Information
• We do not sell your data.
• Your information is only shared with trusted partners such as Shopify, Stripe, Meta, and
Google to process payments, ship orders, and provide analytics.
• Service providers may also assist with IT, shipping, and marketing, under strict
confidentiality agreements.
• Information may be shared with UAE authorities when required by law.
Your Rights & Choices
• You may request access to, correction, or deletion of your personal data.
• You may withdraw consent or opt out of marketing communications at any time.
• You may contact us at Hello@rubeenaameen.com for any privacy-related requests.
Children’s Data
• Our collections are designed exclusively for women in the UAE.
• We do not knowingly collect personal data from children.
Security & Data Retention
• We rely on Shopify’s secure infrastructure, encryption, and access controls to safeguard
your information.
• Data is retained only as long as necessary to meet legal, operational, or contractual
needs.
International Transfers
• If your data is transferred outside the UAE, we rely on legal safeguards and trusted
global technology partners to ensure protection under UAE standards.
Changes & Contact
• We may update this Privacy Policy to remain transparent and compliant with legal
requirements.
• For any questions or requests, please contact us at:
• ■ Hello@rubeenaameen.com
• ■ Abu Dhabi, UAE